David McNeil, CEO of WeatherTech, recently bought a $6M Super Bowl ad for the University of Wisconsin School of Veterinary Medicine. This is his way of thanking them for saving his 7-year-old Golden Retriever named Scout.
In July 2019, veterinarians found a tumor on Scout’s heart, and the dog was given only a month to live. The dog was diagnosed with hemangiosarcoma, which the vets described as an aggressive form of cancer affecting blood vessel walls. The tumor was blocking the blood flow in his heart.
McNeil could not accept the prognosis and refused to give up. There was no way he’s going to let his loyal dog down. So he took his beloved dog to the University of Wisconsin School of Veterinary Medicine. Scout had a one percent chance of survival, but the doctors at the vet school did not give up on the dog. They put together a cutting-edge treatment plan to eradicate Scout’s tumor. Scout had to undergo chemotherapy and radiation therapy, and they were able to get incredible results! Scout’s tumor is now more or less gone!
To thank all the doctors, McNeil will be using this year’s Super Bowl commercial to raise funds that will go towards supporting research at the school. They aim to not only raise awareness but also get financial help for the incredible research happening at the University of Wisconsin. They wanted to use the biggest stage possible to let people know about Scout’s story. He believes that this research will not only help advance cancer treatments for pets but humans as well.
The 30-second commercial funded by Weathertech will feature the 7-year-old golden retriever strolling alongside the doctors who were responsible for saving his life. At the end of the advertisement, people are encouraged to donate to the university. One hundred percent of the proceeds will go to the school.
Watch the $6M ad in the video below.
Source: Weathertech via Youtube